EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 17.3, Problem 1PC
Summary Introduction
To determine: The different elements of an IMC program.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)
Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).
Which of the following questions that an audience may ask focuses on logic?
a. What is your background and experience?
b. How do I know I can trust you?
c. How can I verify this information?
d. Who benefits from this proposal?
Which of the following questions that an audience may ask focuses on logic?
a. What is your background and experience?
b. How do I know I can trust you?
c. How can I verify this information?
d. Who benefits from this proposal?
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EBK MARKETING
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