Chapter 3.4, Problem 1PC

Summary Introduction

To determine: Seven ways of customer motivation for using mobile apps.

Introduction: The drive that works to satisfy the physiological and psychological wants of the consumer and results in a desire for any goods, service or experience.

Answer to Problem 1PC

The seven type of consumer motivation are; “Me time”, self-expression, discovery, preparation, accomplishing, shopping and socializing.

Explanation of Solution

The seven primary needs that are met by the apps are explained as follows:

• “Me time”: People uses smartphones to relax, read, play or shop. The “Me time” various apps provide motivates the consumer to use the smartphones.
• Self-expression: People use smartphones and participate in their hobbies and interest and this motivates the customers to use the smartphone for self-expression.
• Discovery: People use a smartphone to discover the news or information people are seeking.
• Preparation: Consumers use smartphones to plan for the activities lined up in near future.
• Accomplishing: People use smartphones to manage their finances, health and to be productive with technology.
• Shopping: Shopping is the thing that motivates the customers, to use smartphones, the most. In the era of traffic and busy lives, smartphones are of help to the people seeking to shop.
• Socializing: socializing is one way that connects different people into a group or network. People use smartphones to be in touch with their known ones.

Conclusion

Thus, it can be concluded that the seven types of customer motivations are; “me time”, self-expression, discovery, preparation, accomplishing, shopping and socializing.