STRATEGIC MANAGEMENT(LL)
4th Edition
ISBN: 9781260539929
Author: Rothaermel
Publisher: MCG
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Chapter MC, Problem 15.2DQ
Summary Introduction
Case summary:
Company DS is the largest company in the world which is in the field of entertainment. They are pursuing a corporate strategy of related diversification. They execute their corporate strategy by entering alliances with media partners.
The corporate strategy is building a billion-dollar franchise. Company DS has been facing many potential challenges. The cable companies wanted Company DS to rein fees as the subscribers began to jump to different entertainments.
To explain: The reason why Company DS was successful in its acquisition of Company PR, ML while other media interactions with other companies were not that much successful.
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Chapter MC Solutions
STRATEGIC MANAGEMENT(LL)
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