STRATEGIC MANAGEMENT(LL)
STRATEGIC MANAGEMENT(LL)
4th Edition
ISBN: 9781260539929
Author: Rothaermel
Publisher: MCG
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Chapter MC, Problem 15.4DQ
Summary Introduction

Case summary:

Company DS is the largest company in the world which is in the field of entertainment. They are pursuing a corporate strategy of related diversification. They execute their corporate strategy by entering alliances with media partners.

The corporate strategy is building a billion-dollar franchise. Company DS has been facing many potential challenges. The cable companies wanted Company DS to rein fees as the subscribers began to jump to different entertainments.

To explain: If Company DS must pursue alternative for acquisitions or not.

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Shades of Green Resorts , Disney-owned and operated, acquired in 1965 and in  December 1973 with 151, cabin designed, cozy and eco-friendly rooms. The resort was built of wood and volcanic rock in the style of a country club. The core building of the resort was opened in 1965 as a two-story clubhouse for the golf courses and did not actually have guest rooms. Guest wings were steadily added to the original clubhouse in 1969, due to the need for overnight accommodations.  Every guest room at the resort felt like a suite with at least 480 square feet. A new marketing blitz designed by Disney in 1986 to try to appeal to a wider guest base than just golfers.   It completed to the present occupancy rate,  an additional 150 rooms with a new Snow White associated design, Eclectic, Mediterranean and  Industrial Chic themes during that renovation.   By Disney standards, the resort was still small with only 301 rooms. The resort was described as having the rustic charm of a quiet country inn,…

Chapter MC Solutions

STRATEGIC MANAGEMENT(LL)

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