Chapter MC, Problem 12.5DQ

Summary Introduction

Case summary:

Company LO grew fivefold in the decade between 2006 to 2016. It delivered the best results during that period. The company began hyper innovating and things went from bad to worse. They moved away from their core products led to the downfall in the early 2000s.

The company needs to address many challenges such as the bricks are made from the petroleum-based plastics. The company must establish its strength in growing markets such as Country CN. The company opened offices in Asian countries to take advantage of these markets.

To explain: The actions to protect the competitive advantage of Company LO in the future.