STRATEGIC MANAGEMENT(LL)
STRATEGIC MANAGEMENT(LL)
4th Edition
ISBN: 9781260539929
Author: Rothaermel
Publisher: MCG
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Chapter MC, Problem 13.1DQ
Summary Introduction

Case summary:

Company CS is the largest theatrical producer in the whole world. They used a blue ocean strategy to develop a large, unique and uncontested market in the entertainment industry. The company redefined the circus by eliminating many taken-for-granted elements.

They kept the clown but reduced their importance while performing the shows. They created an entirely new experience for the consumers. The company has fallen into hard times in recent time periods. The company has turned to acquisitions in the search of new blue ocean strategies.

To explain: Why Company CS was successful in the first place.

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Students have asked these similar questions
What defines the bargaining zone in a negotiation?- The bargaining zone, or the zone of possible agreement (ZOPA), is the scale of acceptable outcomes in a negotiation. At one end is the lowest price/ set of terms one party is ready to accept, and the other end of the scale is the highest price/ desired terms of the negotiation. Typically, each party starts on either side of the scale at the beginning of a negotiation. Successful negotiations meet in the middle of this range of acceptable outcomes, resulting in a mutually beneficial agreement (Thompson, 2020).   How does a positive or negative bargaining zone affect the outcome of a negotiation and one's BATNA? - The bargaining zone (ZOPA) directly impacts the strength of one's BATNA (Best Alternative to a Negotiated Agreement). A strong BATNA provides leverage to negotiate better terms in a positive bargaining zone, where the buyer's maximum exceeds the seller's minimum (Thompson, 2020). The negotiator can push closer to their…
How does a positive or negative bargaining zone affect the outcome of a negotiation and one's BATNA? Provide a real life example.
What defines the bargaining zone in a negotiation?  Provide real life examples.

Chapter MC Solutions

STRATEGIC MANAGEMENT(LL)

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