Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming. In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI). Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image. To determine: The way Person MP turn into “global brand”.

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Answer 1

Question

Chapter MC, Problem 1.1DQ

Summary Introduction

Case summary:

Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.

In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).

Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.

To determine: The way Person MP turn into “global brand”.

Expert Solution & Answer

Explanation of Solution

Determine the way Person MP turn into “global brand”:

Person MP won eight gold medals in 2008 at the Olympics at State B of Country C. Person PC started building up the exposure for Person MP on the global market. He concentrated on the virtual world. Due to this, he had more than 8.5 million followers in Social media F. He is a favorite personality in Social media T and Website Y. The performance of the person and his marketing on social media turned him into a “global brand”.

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Answer 2

Question

Chapter MC, Problem 1.1DQ

Summary Introduction

Case summary:

Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.

In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).

Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.

To determine: The way Person MP turn into “global brand”.

Expert Solution & Answer

Explanation of Solution

Determine the way Person MP turn into “global brand”:

Person MP won eight gold medals in 2008 at the Olympics at State B of Country C. Person PC started building up the exposure for Person MP on the global market. He concentrated on the virtual world. Due to this, he had more than 8.5 million followers in Social media F. He is a favorite personality in Social media T and Website Y. The performance of the person and his marketing on social media turned him into a “global brand”.

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Answer 3

Question

Chapter MC, Problem 1.1DQ

Summary Introduction

Case summary:

Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.

In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).

Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.

To determine: The way Person MP turn into “global brand”.

Expert Solution & Answer

Explanation of Solution

Determine the way Person MP turn into “global brand”:

Person MP won eight gold medals in 2008 at the Olympics at State B of Country C. Person PC started building up the exposure for Person MP on the global market. He concentrated on the virtual world. Due to this, he had more than 8.5 million followers in Social media F. He is a favorite personality in Social media T and Website Y. The performance of the person and his marketing on social media turned him into a “global brand”.

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Answer 4

Question

Chapter MC, Problem 1.1DQ

Summary Introduction

Case summary:

Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.

In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).

Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.

To determine: The way Person MP turn into “global brand”.

Expert Solution & Answer

Explanation of Solution

Determine the way Person MP turn into “global brand”:

Person MP won eight gold medals in 2008 at the Olympics at State B of Country C. Person PC started building up the exposure for Person MP on the global market. He concentrated on the virtual world. Due to this, he had more than 8.5 million followers in Social media F. He is a favorite personality in Social media T and Website Y. The performance of the person and his marketing on social media turned him into a “global brand”.

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Answer 5

Chapter MC, Problem 1.1DQ

Summary Introduction

Case summary:

Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.

In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).

Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.

To determine: The way Person MP turn into “global brand”.

Expert Solution & Answer

Explanation of Solution

Determine the way Person MP turn into “global brand”:

Person MP won eight gold medals in 2008 at the Olympics at State B of Country C. Person PC started building up the exposure for Person MP on the global market. He concentrated on the virtual world. Due to this, he had more than 8.5 million followers in Social media F. He is a favorite personality in Social media T and Website Y. The performance of the person and his marketing on social media turned him into a “global brand”.

Answer 6

Chapter MC, Problem 1.1DQ

Summary Introduction

Case summary:

Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.

In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).

Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.

To determine: The way Person MP turn into “global brand”.

Expert Solution & Answer

Explanation of Solution

Determine the way Person MP turn into “global brand”:

Person MP won eight gold medals in 2008 at the Olympics at State B of Country C. Person PC started building up the exposure for Person MP on the global market. He concentrated on the virtual world. Due to this, he had more than 8.5 million followers in Social media F. He is a favorite personality in Social media T and Website Y. The performance of the person and his marketing on social media turned him into a “global brand”.

Answer 7

Chapter MC, Problem 1.1DQ

Summary Introduction

Case summary:

Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.

In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).

Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.

To determine: The way Person MP turn into “global brand”.

Answer 8

Expert Solution & Answer

Explanation of Solution

Determine the way Person MP turn into “global brand”:

Person MP won eight gold medals in 2008 at the Olympics at State B of Country C. Person PC started building up the exposure for Person MP on the global market. He concentrated on the virtual world. Due to this, he had more than 8.5 million followers in Social media F. He is a favorite personality in Social media T and Website Y. The performance of the person and his marketing on social media turned him into a “global brand”.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. MC - Prob. 1.1DQ Ch. MC - Prob. 1.2DQ Ch. MC - Prob. 1.3DQ Ch. MC - Prob. 1.4DQ Ch. MC - Prob. 1.5DQ Ch. MC - Prob. 2.1DQ Ch. MC - Prob. 2.2DQ Ch. MC - Prob. 2.3DQ Ch. MC - Prob. 2.4DQ Ch. MC - Prob. 2.5DQ

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Chapter MC Solutions