The new generation of people is attracted towards fancy gadgets and vehicles. Company GT invented a safety razor model. It is low tech innovation which began to grab the market share rapidly. The razor blade business is widely adopted now. The pricing policy exposed the low-cost disruption of the company. Company DS is an e-commerce company that followed a subscription-based model. The market share of Company GT began to decline after many innovations in the razor blade product category. To apply: The four I’s framework for the wet shaving industry in Country US over the past 100 years.

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Chapter MC, Problem 9.2DQ

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The new generation of people is attracted towards fancy gadgets and vehicles. Company GT invented a safety razor model. It is low tech innovation which began to grab the market share rapidly.

The razor blade business is widely adopted now. The pricing policy exposed the low-cost disruption of the company. Company DS is an e-commerce company that followed a subscription-based model. The market share of Company GT began to decline after many innovations in the razor blade product category.

To apply: The four I’s framework for the wet shaving industry in Country US over the past 100 years.

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