Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
Expert Solution & Answer
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Chapter 9.3, Problem 2.1CQ

Explanation of Solution

Problem

  • Celcom’s senior management knew that the company had to build better networks and market more aggressively...

Explanation of Solution

Management, technology and organization factors

  • The management factor is that older customers prefer in person service from celcom dealers or retail outlets.
  • But sophisticated young urban users prefer to do business online.
  • The organization factor is that company wanted the most complete suite of customer relationship management that support multichannel and cross channel marketing efforts...

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