Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 9.3, Problem 2.2CQ

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Celcom’s business strategy and role of customer relationship management

  • Celcom’s main focus was with growth and changing how the company created.
  • Celcom has to manage a customer’s structure from over 14 million people which includes older and young urban mobile users, dealers and retailers...

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Chapter 9.3, Problem 2.1CQ
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Chapter 9 Solutions

Management Information Systems: Managing the Digital Firm (15th Edition)

Ch. 9.3 - Prob. 1.1CQCh. 9.3 - Prob. 1.2CQCh. 9.3 - Prob. 1.3CQCh. 9.3 - Prob. 1.4CQCh. 9.3 - Prob. 2.1CQCh. 9.3 - Prob. 2.2CQCh. 9.3 - Prob. 2.3CQCh. 9.3 - Prob. 2.4CQCh. 9 - Prob. 1RQCh. 9 - Prob. 2RQ
Ch. 9 - Prob. 3RQCh. 9 - Prob. 4RQCh. 9 - Prob. 5DQCh. 9 - Prob. 6DQCh. 9 - Prob. 7DQCh. 9 - Prob. 8HMPCh. 9 - Prob. 9HMPCh. 9 - Prob. 11HMPCh. 9 - Prob. 12CTPCh. 9 - Prob. 18MLMCh. 9 - Prob. 19MLM
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