Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 9, Problem 8HMP
Program Plan Intro
Customer Relationship Management (CRM):
- CRM is a methodology that manages an organization’s communication with their customers.
- This method uses client’s history with the company to improve business relationships.
- Modern customer relationship management constructs sustainable and enduring customer relationships that generate value for company and customers.
Partner Relationship Management (PRM):
- PRM is a mixture of software, plans, concepts, and procedures that are used by corporations to modernize business process with partners who vend their products and services.
- A successful partner relationship management creates partnership between dealers and vendors that makes a profitable relationship.
- The partners may be service providers, software vendors, value-added resellers, manufacturers, and so on.
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Chapter 9 Solutions
Management Information Systems: Managing the Digital Firm (15th Edition)
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