Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
Expert Solution & Answer
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Chapter 9, Problem 4RQ

Explanation of Solution

Challenges posed by enterprise applications:

Challenges of ERP:

  • Cost overheads
    • Installation of ERP system for a business requires more money which is one of the main challenges that enterprise application pose.
  • Investment in infrastructure
    • Allocation of suitable budget for the required system is quite difficult process.
  • Appropriate training
    • Understanding the ERP is hard and it requires more training.

Challenges of CRM:

  • Training
    • Understanding the CRM system is hard and it requires more training for the workers.
  • Set clear objective
    • Setting clear plan to install enterprise system reduces conflicts...

Explanation of Solution

Addressing the challenges:

  • Addressing the challenge for Cost overheads:
    • Before implementing ERP system, a detailed plan with complete breakdown of requirements should be worked out.
  • Addressing the challenge for investment in infrastructure:
    • Allocating suitable budget for infrastructure is necessary.
  • Addressing the challenge for appropriate training:
    • Each worker should undergo completer training in order to understand the system.

Challenges of CRM:

  • Addressing the challenge for Training:
    • Each worker should undergo complete training in order to understand the system.
  • Addressing the challenge for setting clear objective:
    • Planning and analyzing the requirements are necessary in order to achieve the goal...

Explanation of Solution

Enterprise applications taking advantage of cloud computing and business intelligence:

  • Enterprise application vendors deliver more values by developing flexible, web- based systems that have the capacity to integrate with other systems.
  • Now-a-days, enterprise applications contain open source and on-demand solutions...

Explanation of Solution

Social CRM:

Social CRM tool allows a business to link conversations of their customers and their interactions from social networking sites to the CRM processes than having them in separate silos.

Social network:

  • Social network is a website or social club which allows people to interact with each other by sharing their interests, views, and events.
  • It is a network that helps to keep touch with their friends, family, and people...

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