Chapter 9, Problem 8HMP

Program Plan Intro

Customer Relationship Management (CRM):

Customer relationship management is a methodology that manages an organization’s communication with their customers.

• This method uses client’s history with the company to improve business relationships.
• Modern customer relationship management constructs sustainable and enduring customer relationships that generate value for company and customers.

Partner Relationship Management (PRM):

Partner relationship management is a mixture of software, plans, concepts, procedures that are used by corporations to modernize business process with partners who vend their products and services.

• A successful partner relationship management creates partnership between dealers and vendors that makes a profitable relationship.
• The partners may be of service providers, software vendors, value-added resellers, manufacturers, etc.