Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 9.3, Problem 4CQ2

Explanation of Solution

Kenya Airways solution to the problem:

The organization decided to make a multiyear program in order to automate and integrate all of its customer information which might engage in effective customer relationship management.

Effectiveness of the solution and it affects the Kenya Airways business by the following ways:

The new solution was very effective and it affects the Kenya Airways business performance by the following ways.

  • After implementing the solution, Kenya Airways has increased number of passengers which lacked before...

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