Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 9.3, Problem 3CQ2
Explanation of Solution
Problems faced by Kenya Airways: The problems faced by Kenya Airways are as follows:
- Unsatisfactory relationship with their customers.
- Though Kenya Airways added more planes, passenger numbers were decreasing due to Ebola Virus, terrorism, etc.
Kenya Airways solution to the problem:
The organization decided to make a multiyear program in order to automate and integrate all of its customer information which might engage in effective customer relationship management.
People, Organization, and technology issues addressed by the solution:
People issues addressed by the solution: Kenya Airways has increased number of passengers which lacked before...
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Chapter 9 Solutions
Essentials of MIS (13th Edition)
Ch. 9.2 - Prob. 1CQ1Ch. 9.2 - Prob. 2CQ1Ch. 9.2 - Prob. 3CQ1Ch. 9.2 - Prob. 4CQ1Ch. 9.3 - Prob. 1CQ2Ch. 9.3 - Prob. 2CQ2Ch. 9.3 - Prob. 3CQ2Ch. 9.3 - Prob. 4CQ2Ch. 9 - Prob. 1IQCh. 9 - Prob. 2IQ
Ch. 9 - Prob. 3IQCh. 9 - Prob. 1RQCh. 9 - Prob. 2RQCh. 9 - Prob. 3RQCh. 9 - Prob. 4RQCh. 9 - Prob. 5DQCh. 9 - Prob. 6DQCh. 9 - Prob. 7DQCh. 9 - Prob. 8HMPCh. 9 - Prob. 9HMPCh. 9 - Prob. 11HMPCh. 9 - Prob. 12CTPCh. 9 - Prob. 13CSQCh. 9 - Prob. 14CSQCh. 9 - Prob. 15CSQCh. 9 - Prob. 16CSQCh. 9 - Prob. 17CSQCh. 9 - Prob. 18MLMCh. 9 - Prob. 19MLM
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