Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 9, Problem 19MLM
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Customer relationship management:
- Customer relationship management is a methodology that manages an organization’s communication with their customers.
- This method uses client’s history with the company to improve business relationships.
- Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.
Analytical CRM:
- This system analyzes customer behavior (analyzes customer information that are generated by operational CRM) and provides business intelligence. It analyzes data for designing, upselling, etc.
- General areas are: Sales data, financial data, and marketing data.
- Examples: Getting feedbacks from online shopping...
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Chapter 9 Solutions
Essentials of MIS (13th Edition)
Ch. 9.2 - Prob. 1CQ1Ch. 9.2 - Prob. 2CQ1Ch. 9.2 - Prob. 3CQ1Ch. 9.2 - Prob. 4CQ1Ch. 9.3 - Prob. 1CQ2Ch. 9.3 - Prob. 2CQ2Ch. 9.3 - Prob. 3CQ2Ch. 9.3 - Prob. 4CQ2Ch. 9 - Prob. 1IQCh. 9 - Prob. 2IQ
Ch. 9 - Prob. 3IQCh. 9 - Prob. 1RQCh. 9 - Prob. 2RQCh. 9 - Prob. 3RQCh. 9 - Prob. 4RQCh. 9 - Prob. 5DQCh. 9 - Prob. 6DQCh. 9 - Prob. 7DQCh. 9 - Prob. 8HMPCh. 9 - Prob. 9HMPCh. 9 - Prob. 11HMPCh. 9 - Prob. 12CTPCh. 9 - Prob. 13CSQCh. 9 - Prob. 14CSQCh. 9 - Prob. 15CSQCh. 9 - Prob. 16CSQCh. 9 - Prob. 17CSQCh. 9 - Prob. 18MLMCh. 9 - Prob. 19MLM
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- Discuss the concept of gamification in CRM. How can gamified elements enhance user engagement and motivation within CRM systems?arrow_forwardAmerica Association of Accountants is considering the adoption of a new robust Enterprise Resource Planning System (ERP), [a computer-based information system] for its operations; and Lucasson Incorporated is contracted to develop this system. As the Senior System Analyst at Lucasson Incorporated, you are selected to lead this project. (i). Discuss, in detail, three main categories (or major types) of information system that organizations use, which could possibly be blended (or combined) in the proposed system; and illustrate your answer with relevant practical examples. (ii) For each category you discussed in (i) above, explain specifically how it will help GASC to increase efficiency and productivity of work. (iii). In your own words, explain (in detail) how GASC and/or its members can use systems approach to problem-solving in their work so as to prevent a repeat of the recent financial crisis/meltdown in their sub-sector. (iv) Discuss, in detail, one method that can be used to…arrow_forwardHow do JAD and RAD fare in comparison to the tried-and-true methods of information gathering? What are the most significant upsides of working together?arrow_forward
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