Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 9, Problem 19MLM
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Customer relationship management:
- Customer relationship management is a methodology that manages an organization’s communication with their customers.
- This method uses client’s history with the company to improve business relationships.
- Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.
Analytical CRM:
- This system analyzes customer behavior (analyzes customer information that are generated by operational CRM) and provides business intelligence. It analyzes data for designing, upselling, etc.
- General areas are: Sales data, financial data, and marketing data.
- Examples: Getting feedbacks from online shopping...
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Southern Airline has 15 daily flights from Miami to New York. Each flight requires two pilots. Flights that do not have two pilots are canceled (passengers are transferred to other airlines). The average profit per flight is $6000. Because pilots get sick from time to time, the airline is considering a policy of keeping four *reserve pilots on standby to replace sick pilots. Such pilots would introduce an additional cost of $1800 per reserve pilot (whether they fly or not).
The pilots on each flight are distinct and the likelihood of any pilot getting sick is independent of the likelihood of any other pilot getting sick. Southern believes that the probability of any given pilot getting sick is 0.15.
A) Run a simulation of this situation with at least 1000 iterations and report the following for the present policy (no reserve pilots) and the proposed policy (four reserve pilots):
The average daily utilization of the aircraft (percentage of total flights that fly)
The…
Why is JAVA OOP is really difficult to study?
My daughter is a Girl Scout and it is time for our cookie sales. There are 15 neighbors nearby and she plans to visit every neighbor this evening. There is a 40% likelihood that someone will be home. If someone is home, there is an 85% likelihood that person will make a purchase. If a purchase is made, the revenue generated from the sale follows the Normal distribution with mean $18 and standard deviation $5.
Using @RISK, simulate our door-to-door sales using at least 1000 iterations and report the expected revenue, the maximum revenue, and the average number of purchasers. What is the probability that the revenue will be greater than $120?
Chapter 9 Solutions
Essentials of MIS (13th Edition)
Ch. 9.2 - Prob. 1CQ1Ch. 9.2 - Prob. 2CQ1Ch. 9.2 - Prob. 3CQ1Ch. 9.2 - Prob. 4CQ1Ch. 9.3 - Prob. 1CQ2Ch. 9.3 - Prob. 2CQ2Ch. 9.3 - Prob. 3CQ2Ch. 9.3 - Prob. 4CQ2Ch. 9 - Prob. 1IQCh. 9 - Prob. 2IQ
Ch. 9 - Prob. 3IQCh. 9 - Prob. 1RQCh. 9 - Prob. 2RQCh. 9 - Prob. 3RQCh. 9 - Prob. 4RQCh. 9 - Prob. 5DQCh. 9 - Prob. 6DQCh. 9 - Prob. 7DQCh. 9 - Prob. 8HMPCh. 9 - Prob. 9HMPCh. 9 - Prob. 11HMPCh. 9 - Prob. 12CTPCh. 9 - Prob. 13CSQCh. 9 - Prob. 14CSQCh. 9 - Prob. 15CSQCh. 9 - Prob. 16CSQCh. 9 - Prob. 17CSQCh. 9 - Prob. 18MLMCh. 9 - Prob. 19MLM
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