Customer relationship management: Customer relationship management is a methodology that manages an organization’s communication with their customers. This method uses client’s history with the company to improve business relationships. Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

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Chapter 9.3, Problem 2CQ2

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Customer relationship management:

Customer relationship management is a methodology that manages an organization’s communication with their customers.

This method uses client’s history with the company to improve business relationships.

Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

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