EBK ESSENTIALS OF MIS
EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
bartleby

Concept explainers

Expert Solution & Answer
Book Icon
Chapter 9, Problem 19MLM

Explanation of Solution

Customer relationship management:

  • Customer relationship management is a methodology that manages an organization’s communication with their customers.
  • This method uses client’s history with the company to improve business relationships.
  • Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

Analytical CRM:

  • This system analyzes customer behavior (analyzes customer information that are generated by operational CRM) and provides business intelligence. It analyzes data for designing, upselling, etc.
  • General areas are: Sales data, financial data, and marketing data.
  • Examples: Getting feedbacks from online shopping...

Blurred answer
Students have asked these similar questions
After our initial deployment for our ML home based security system, the first steps we took to contribute further to the project, we conducted load testing, tested and optimize for low latency, and automated user onboarding. What should be next?
Why investing in skills and technology is a critical factor in the financial management aspect of system projects.
why investing in skills and technology is a critical factor in the financial management aspect of systems projects.
Knowledge Booster
Background pattern image
Computer Science
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, computer-science and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Management Of Information Security
Computer Science
ISBN:9781337405713
Author:WHITMAN, Michael.
Publisher:Cengage Learning,
Text book image
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Text book image
Fundamentals of Information Systems
Computer Science
ISBN:9781305082168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Text book image
Fundamentals of Information Systems
Computer Science
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Text book image
Database Systems: Design, Implementation, & Manag...
Computer Science
ISBN:9781305627482
Author:Carlos Coronel, Steven Morris
Publisher:Cengage Learning
Text book image
Database Systems: Design, Implementation, & Manag...
Computer Science
ISBN:9781285196145
Author:Steven, Steven Morris, Carlos Coronel, Carlos, Coronel, Carlos; Morris, Carlos Coronel and Steven Morris, Carlos Coronel; Steven Morris, Steven Morris; Carlos Coronel
Publisher:Cengage Learning