EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
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Chapter 9, Problem 15CSQ
Explanation of Solution
Celcom’s solution to the problem:
- To provide a new customer management system the company chose “Oracle” as the primary technology provider.
- The company was in need of the complete suite for managing the customer relationship management, tool which would aid in the support of the multi-channel and cross channel marketing efforts.
People issues that is to be addressed:
- Old chief executive officer was been fired and hired a new one.
- The company tried to get employees for being invested with the new system such that it ensures that the process is being aligned with the business process.
- The sales and marketing representatives managed the technology selection committed by ensuring whether the people outside of the Information technology were making case for the project.
- The groups of business advocates were charged by the reasons that are most important for the staffs of the business...
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