Chapter 9, Problem 14CSQ

Explanation of Solution

Business strategy of the Celcom:

• The business strategy that was laid with the celcom and other telecommunication providers was it counted the customers based on the SIM (Subscriber Identity Module) ID’s.
• Many customers tend to have multiple devices and the number of SIM’s based on their usage. The usage could be personal or work oriented.

Role of the customer relationship management in the strategy:

• The role of the customer relationship management is that the company needs to identify the customer usage rather than the usage of SIM’s...