EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 7, Problem 9ALR
Summary Introduction

To determine: The buying center participants who are likely to encounter first and who has the formal authority to make a purchase in buying center.

Buying center includes everyone in the part of buying activity. This concept helps the marketer to understand business to business buying behavior.

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