EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 7, Problem 3ALR
Summary Introduction
To discuss: The way how the number and sizes of buyer affect B 2 B marketers and why buyer-seller relationship very important in B 2 B marketing.
B 2 B refers to the process of selling goods and service to the other business rather than to public. It is also known as business to business marketing or industrial marketing.
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