EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 7, Problem 3CTE
Summary Introduction
To Discuss: The factors that would influence Person X decision for the given situation and the reason behind it.
Purchase decision is a process that allows the customer to identify their needs, creating opportunity, and selecting a particular product.
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