EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 7, Problem 2ALR
Summary Introduction

To discuss: The way how customer-based segmentation is beneficial to B 2 B marketers and the segmentation by purchase situation.

Customer-based segmentation is the process of dividing the markets into homogenous groups based on the specification of buyer’s product.

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