EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 7, Problem 2EE
Summary Introduction
To Discuss: Whether Person X would mention about customer service rumour to his boss or friend.
Customer service is a process of guaranteeing the satisfaction with a goods and services of the customer.
Purchase decision is a process that allows the customer to identify their needs, creating opportunity, and selecting a particular brand and product.
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Chapter 7 Solutions
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