EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 7, Problem 1C
Summary Introduction

Case summary:

Company G uses mobile apps and websites for the success in the e-commerce business. Mobile app includes new applications for mobiles and detailed information regarding the product. Using website the person can click the call option directly to connect with the customer’s service helpline and when the customer places a request, the agent can approve without logging into the website.  

To explain: The other ways Company G can provide a good customer experience via its mobile apps and company website.

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