EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 7, Problem 8ALR
Summary Introduction
To give: The examples of modified rebuy and straight rebuy and the reason why is new task buying is more complex than modified rebuy and straight rebuy.
The process of frequent purchase decision is known as straight rebuy. The customer repurchases the product or service because of its satisfactory performance in the past.
The process of reevaluating the available options reordering the goods or services is known as modified rebuy.
New task buying is a unique buying situation that involves considerable effort in making decision.
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