EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 7, Problem 8ALR
Summary Introduction
To give: The examples of modified rebuy and straight rebuy and the reason why is new task buying is more complex than modified rebuy and straight rebuy.
The process of frequent purchase decision is known as straight rebuy. The customer repurchases the product or service because of its satisfactory performance in the past.
The process of reevaluating the available options reordering the goods or services is known as modified rebuy.
New task buying is a unique buying situation that involves considerable effort in making decision.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Give an example of a straight rebuy and a modified rebuy.Why is new-task buying more complex than the first two buying situations?
A bad Purchase Decision. What is the worst purchase decision you have ever made? What step(s) in the planned buying process could you have done better in that situation?
What is your experience as a customer or consumer regarding the three buying situations: straight rebuy, modified rebuy, and new buy? And how did the buying situation pertain to your experience as a customer or consumer?
Chapter 7 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?arrow_forwardA purchasing organization's buying center makes decisions. It includes gatekeepers, initiators, users, influencers, buyers, and deciders. Identify six members of the buying center of a university that is in the process of buying a new textbook. What role would each play in the decision process?arrow_forwardAn individual’s buying decisions are further influenced by psychological factors. What are they?arrow_forward
- Discuss the Consumer Buying Decision Process: the 5-stage Model (using aparticular product/ service or brand as your example).arrow_forwardAssume you have written this textbook and are going to attempt to sellit to your school. Identify the six members of the buying center. Whatrole would each play in the decision process? Rank them in terms ofhow much influence they would have on the decision, with 1 beingmost influential and 6 being least influential. Will this ranking bedifferent in other situations?arrow_forwardPlease answer the question as much as detail possible with example. Write down the name of four types of consumer buying behavior (e. g. Complex). Discuss which behavior is most reflective when purchasing the following items and why? Explain your answer. (1) A new smart phone and (2) Noodles (3) Soybean oilarrow_forward
- Give 5 examples of consumer buying behavior with logic and explanation?arrow_forwardBuyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.arrow_forwardDiscuss how customers buy with reference to the five stages in the consumer decision making process. Give suitable examples in your answer.arrow_forward
- The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.arrow_forwardThe actual purchase decision is part of a much larger buying process—starting with need recognition through how you feel after making the purchase. Marketers want to be involved throughout the entire buyer decision process. In relation to this statement: (i) Evaluate the five (5) stages of the buyer decision process and relate it to your personal buying process. (ii) Analyze the four (4) types of buying behavior and give example of at least one product that falls under each type of buying behavior. Support your answers and examples.arrow_forward"Consumer Behavior and the Buying Process", there is grid outlining the dynamics of buyer types across phases in the purchase process. As a consumer, you probably exhibit tendencies towards all at some point, but exhibit a dominant dynamic buyer type more than the others listed. What type are you? Explain your thought and decision making process as you evaluate your consumer purchases.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
