EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 7, Problem 2CTE
Summary Introduction
To identify: The industry that may be segmented by geographic concentration and find few types of firms that may be included in that industry.
Geographic segmentation is the process of serving customers based on a specific region or area. Customer of different location tends will have different taste and preferences.
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Chapter 7 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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