Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 7, Problem 7.16TE
Summary Introduction

Given scenario:

Satisfaction of the customers, quality of the product, and cost would affect the profitability and reputation of the firm. A manufacturer produced a refrigerator with a newly redesigned compressor, which would effectively cool the unit. However, the sound of the compressor was loud. There were three options. First is waiting until their customers file a complaint. Second is replacing all the compressors by voluntarily contacting the customers who bought refrigerators, which is suggested by Person R. Third is asking the customers to pay part of the cost of the compressor for repairing noisy compressor.

To determine: The things that would be done by Person X if he is a customer and the thing that would be done by Person X if he is a stockholder or investor.

Blurred answer
Students have asked these similar questions
You have an ice cream shop and you want to build your business.  You're ready to apply what you have learned about marketing strategy (4 P's) to build your business.  Select the link below to play the ice cream simulation.  In this simulation, you'll need to make several decisions that focus on the Four P's of the Marketing Mix.     In terms of the assigned reading for this unit, describe the marketing mix strategy you applied in your simulation (make sure you understand term marketing mix) Describe the segmentation criteria that you could use to more accurately identify the target market in the simulation. Discuss the promotions that you found either helpful or not that let to building your business. Please provide why promotions worked or did not.
How does the presence of uncertainty affect the usefulness of the model?
Assume that the Ken Cory Consulting and Construction Company is involved in four different businesses that have almost no linkages between them (such as being in financial consulting, road construction, wheat farming, and auto repair industries simultaneously). Now assume that the financial consulting company accounts for 12% of total company revenues, road construction accounts for 74% of company revenues, wheat farming accounts for 10%, and auto repair accounts for 4% of total company revenues. What is the best way to describe the level or category of diversification that the Ken Cory Company has? O Conglomerate O Single Business O Related-Linked O Dominant Business
Knowledge Booster
Background pattern image
Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,