Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.11MA
Summary Introduction
Case summary:
At present, kids are spending more time on mobiles and internet. Young boys are addicted to games, especially war games; this makes them to lose concentration on their career. Girls are attracted to designer stores, where they spend most of their time on shopping. Company F uses wordings such as “naughty girl” and other sexual wordings for their products, which made a few parents to complain that they are sexual and inappropriate.
To determine: Whether marketers are to blame for “kids getting older younger” and suggest few other examples that would support the responsibilities of marketing.
Marketing:
The activity of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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Marketing: An Introduction (12th Edition)
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