Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.14MA
Summary Introduction
Case summary:
People in Country A like pets a lot; 62 percent of the households spent more than $50 billion on pets last year. It is necessary for the marketers to know about the past sales and potential market segments. These are the two important factors to estimate the next year’s sales.
The National Pet Products Manufacturers Association (NPPMA) helps the marketers to know the information regarding the potential market and market size. This information is known to NPPMA by conducting yearly surveys of pet owners.
To determine: The effectiveness of given market sectors.
Demand:
The total number of goods and services demanded in an economy during a particular period at a given price level is known as demand.
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