Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.3DQ
Summary Introduction

To discuss: The similarities and differences of market segmentation and business market segmentation.

Introduction:

Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfill the expectations of consumers.

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