The way in which the marketers utilize the behavioral segmentation in the consumer markets, and provide example for each method of behavioral segmentation. Introduction: Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation . This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.

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Chapter 6, Problem 6.2DQ

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To discuss: The way in which the marketers utilize the behavioral segmentation in the consumer markets, and provide example for each method of behavioral segmentation.

Introduction:

Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.

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