Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 6, Problem 1ALC
Summary Introduction
To identify: Certain companies that practice the various types of segmentation.
Introduction:
Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.
Expert Solution & Answer
Explanation of Solution
The following are the examples of companies that practice the various type of market segmentation:
- Company N mainly utilizes the demographic variables for their market segmentation
- Company K segment their market on the basis of the age ranges and the things that they have their keen interest
- Company MO segments their market on the basis of psychographic, behavioral, and geographic segmentation
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Chapter 6 Solutions
Marketing: An Introduction (12th Edition)
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