Company G is a search engine which uses it at an eye point rather than the fingers this is termed as “augmented reality”. This has the capacity to project the information at eye point. This technology was used in the military field. Company G is yet to launch it in the consumer market. The other product close to Company G is device GPS. Characters in the case: Company G To discuss: The most appropriate variables for segmenting the consumer market products based on the given technology. Introduction: Augmented reality is live indirect or direct observation of real environment, or computer generated, or physical elements are augmented by the computer created sensory such as video, sound, graphics or global positioning system data.

Question

Want to see the full answer?

Answer 1

Question

Chapter 6, Problem 6.10MA

Summary Introduction

Case summary:

Company G is a search engine which uses it at an eye point rather than the fingers this is termed as “augmented reality”. This has the capacity to project the information at eye point. This technology was used in the military field. Company G is yet to launch it in the consumer market. The other product close to Company G is device GPS.

Characters in the case:

Company G

To discuss: The most appropriate variables for segmenting the consumer market products based on the given technology.

Introduction:

Augmented reality is live indirect or direct observation of real environment, or computer generated, or physical elements are augmented by the computer created sensory such as video, sound, graphics or global positioning system data.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

In your expert opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products/services? Why? How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner? Please would you kindly provide some examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition)?

In your Expert Opinion, How do the risks differ when you start your business using a purely product development process versus a purely customer development process approach? What are the elements that go into a customer profile and why is each one useful? What are some of the ways that you could use secondary research to better understand the various segments of your market and to develop promotional materials?

What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable? What marketing elements should be considered before a health care provider eliminates such a product or service?