Life style and fashion bloggers are becoming multimillionaires. Person JS and Person PB are the founders of Blog R29. Many bloggers are increasing in recent times. They started it as small site with average of annual income of $55,000 a year. But later it made $24 million annually. This revenue is made by the influencers on the links attached in the blogs. Characters in the case: Blog R29 Person JS and Person PB To determine: A report on the blog that Person X finds interesting and state whether that blog has any advertisements and sponsorships.

Question

Want to see the full answer?

Answer 1

Question

Chapter 5, Problem 5.9AC

Summary Introduction

Case summary:

Life style and fashion bloggers are becoming multimillionaires. Person JS and Person PB are the founders of Blog R29. Many bloggers are increasing in recent times. They started it as small site with average of annual income of $55,000 a year. But later it made $24 million annually. This revenue is made by the influencers on the links attached in the blogs.

Characters in the case:

Blog R29

Person JS and Person PB

To determine: A report on the blog that Person X finds interesting and state whether that blog has any advertisements and sponsorships.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Rae, M., (2021). Building ethical supply chains: The case of H&M in China. In SAGE Business Cases.Links to an external site. SAGE Publications, Ltd. create a 2–4-minute word document to video record discussing the details for the assignment noted below. Be creative and use effective communication skills. Post the references used as a separate Word document. Make sure you structure your video in the following manner: Introduction Provide a brief case summary Situation Describe the details of the situation, making sure to include information on who, what, why, when, and how. You need to bridge the gap between one’s knowledge and the ability to form a hypothesis. Problems - Identify and provide a thorough explanation of the perceived and underlying problems, as well as the potential long-term effects. Alternatives - Discuss alternatives or strategies that the company could implement. Include more than one alternative, detailing the advantages/disadvantages of each and…

Part 2 of your Marketing Plan Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas: Local and Global Competitors Identify existing local companies that you will be competing against How are they positioned? Identify if other global companies are present in this market How are they positioned? Do you feel that you need to adapt your positioning to this market in order to compete directly against them? Situation Analysis Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…