EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Question
Chapter 5, Problem 5.10AC
Summary Introduction
Case summary:
Life style and fashion bloggers are becoming multimillionaires. Person JS and Person PB are the founders of Blog R29. Many bloggers are increasing in recent times. They started it as small site with average of annual income of $55,000 a year. But later it made $24 million annually. This revenue is made by the influencers on the links attached in the blogs.
Characters in the case:
- Blog R29
- Person JS and Person PB
To discuss: Whether the sponsored content, unpaid advertisements, paid advertisements or product testimonials on the blog sites provide credible information sources.
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How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.
Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples
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