EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 5, Problem 5.22MML
Summary Introduction
To discuss: The various stages of the consumer decision process and how Person X and his family utilize this way for purchasing purpose.
The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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