Person DS was in her high school, her teacher told her to do engineering after schooling by seeing her talent. Person DS completes her mechanical engineering. She noticed that there were very few female engineers in the mechanical department. So she thought to set a mission to inspire the young female engineers. She starts her won Company G a toy shop. Her products were outstanding in Online site A and fetches her more profits and awards. Characters in the case: Person DS Company G To discuss: Whether Company G succeeds in selling its toys and will this makes her to accomplish her mission of increasing the female in the field of engineering.

Question

1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies. • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.

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Chapter 5, Problem 5.21CC

Summary Introduction

Case summary:

Person DS was in her high school, her teacher told her to do engineering after schooling by seeing her talent. Person DS completes her mechanical engineering. She noticed that there were very few female engineers in the mechanical department. So she thought to set a mission to inspire the young female engineers. She starts her won Company G a toy shop. Her products were outstanding in Online site A and fetches her more profits and awards.

Characters in the case:

Person DS

Company G

To discuss: Whether Company G succeeds in selling its toys and will this makes her to accomplish her mission of increasing the female in the field of engineering.

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1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies. • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.

Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.

The foundations of pricing strategy.