EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 5, Problem 5.11AC
Summary Introduction
Case summary:
Company BH water is designed by the top most experts and it are awarded as World’s best water. This water contains electrolytes and minerals. This cost $72 for case of 24 water bottles.
This water is available only in fine restaurants, luxury hotels and gourmet markets. Another luxury water is Company FBH cost $100 for a bottle. This is cost is exclusive of silver or gold cap. If anyone needs with this cap then the cost will be doubled. Company A tops all these companies at $60,000 for a bottle.
Characters in the case:
- Company BH
- Company FBH
- Company A
To discuss: The buying factors which affects the consumers who buys luxury water bottles.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
The foundations of pricing strategy.
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