EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
Question
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Chapter 5, Problem 5.1DQ
Summary Introduction

To discuss: Consumer market and the four sets of factor which influences the behavior of consumers.

Expert Solution
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Explanation of Solution

Consumer market is the place where households and individuals will purchase the services or goods for the purpose of personal consumption.

The four factors factor which influences the behavior of consumers are as follows:

  •   Cultural factors which includes culture, social class and subculture,
  •   Social factors which includes groups, family, status, roles and social networks.
  •   Personal factors which includes life-cycle stage, age, occupation, lifestyle, economic situation, self-concept and personality.
  •   Psychological factors which includes perception, motivation, beliefs, attitudes and learning.
Summary Introduction

To discuss: The factor which influences Person X to decide on choosing the school and plans for Saturday night.

Expert Solution
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Explanation of Solution

The characteristics influenced the choice of Person X while choosing the school is social factors because most probably the choice of school is decided by the parents and family members. So, social factors are the groups, family, social network, status and roles.

The characteristics influenced the choice of Person X while deciding the plans for Saturday night is personal factor because personal factors involves life cycle stage, economic situation, self-concept, occupation, and age.

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Students have asked these similar questions
1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies.   • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.
Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
The foundations of pricing strategy.
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