EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 5, Problem 5.19CC
Summary Introduction
Case summary:
Person DS was in her high school, her teacher told her to do engineering after schooling by seeing her talent. Person DS completes her mechanical engineering. He noticed that there were very few female engineers in the mechanical department. So he thought to set a mission to inspire the young female engineers. She starts her won Company G a toy shop. Her products were outstanding in Online site A and fetches her more profits and awards.
Characters in the case:
- Person DS
To discuss: The challenges faced by Company G while marketing the toys which are swim against the stream or push back against the factor.
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