MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 4.1, Problem 4.1LR
Summary Introduction

To determine: The term ethics

Introduction:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

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