MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
Book Icon
Chapter 4.2, Problem 4.2LO
Summary Introduction

To determine: The factors that influence the unethical and ethical marketing decisions.

Introduction:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

Blurred answer
Students have asked these similar questions
Describe the ethical issues in marketing
Discuss the Ethics and Social Responsibility of marketing?
List the Primary Laws that affect Marketing?