MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 4, Problem 7AMK
Summary Introduction

To determine: The type of cause marketing programs that Person X is familiar about

Introduction:

The type of social responsibility in which the promotional campaign of a company has dual purpose for increasing the profitability for the betterment of the society is known cause marketing.

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