MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 4, Problem 1BYMP
Summary Introduction

To determine: If there is any possibility for the ethical and social responsibility to take place from the given situation.

Introduction:

The moral principles and values that control the decisions of a group or individual is known as ethics.

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What is Corporate Social Responsibility? Who are the stakeholders? How to identify the key stakeholders of a particular company? Why is it necessary for a company to have ethical and philanthropic responsibility? What are some examples of philanthropic responsibility?
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Explain why corporate social responsibility is important to the success of a company?
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