MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 4, Problem 1AMK
Summary Introduction

To determine: The concepts of social responsibility and moral philosophy that are described by Company AB

Introduction:

The organization that are a part of the society and that are responsible for the actions that takes place in the society is known as social responsibility.

Expert Solution & Answer
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Explanation of Solution

The Company AB would be applying an utilitarian ethical philosophy as it has consequently weighed the advantages of its advocacy for the promotion of responsible drinking and the programs to decrease the litter and solid waste against the cost. The Company AB has applied the concept of societal responsibility to focus on the general public.

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Go to the following link: Forbes TOP companies with the Best CSR reputations. https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371 Be prepare to share your findings in class. Please write your answers in complete sentences. Choose an organization with best CSR Visit the organizations website and copy link to their website below   Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.   How is this company practicing CSR? Provide examples     Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
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