MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 4, Problem 4AMK
Summary Introduction

To compare and contrast: The concepts of moral idealism and utilitarianism as the alternative personal moral philosophies

Introduction:

The personal moral philosophy that takes into certain duties and rights as universal without the regards of the outcome is known as moral idealism. The personal moral philosophy that focuses on “the largest good for the largest number” is known as utilitarianism.

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