EXPERIENCING MIS >CUSTOM<
EXPERIENCING MIS >CUSTOM<
7th Edition
ISBN: 9781323518731
Author: KROENKE
Publisher: PEARSON C
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Chapter 3, Problem 8CS
Program Plan Intro

Competitive strategy:

The organization replies the structure of the industry by choosing a competitive strategy. It is a long term plan for a company to gain the profit over the other competitive industries. It plays major role when the company is providing similar products like its competitors.

The four competitive strategies defined by Porter are,

  • Lowest cost across the industry
  • Better product/service across the industry
  • Lowest cost within an industry segment
  • Better product/service within an industry segment.

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