EXPERIENCING MIS >CUSTOM<
EXPERIENCING MIS >CUSTOM<
7th Edition
ISBN: 9781323518731
Author: KROENKE
Publisher: PEARSON C
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Chapter 3, Problem 3UYK

Explanation of Solution

a.

Five competitive strategy helps Samantha:

  • The five competitive strategy help Samantha become more successful from a financial stand point at her locally owned business, Twig Tree Trimming Service.
  • Many customers try to bargain particular services to see which one can deliver the best quality service based on their price and reaction time.
  • In certain situations, like trimming a tree versus removing a tree, the customers will be more critical to tree trimming and the expectations of the quality of work will be higher in regards to customers’ appreciation...

Explanation of Solution

b.

Justification:

No”, the Samantha not has a competitive strategy.

  • Owners of many small businesses have not moved back from the hectic pace of just keeping the business going to consider this issue...

Explanation of Solution

c.

Knowledge of Samantha’s competitive strategy helps her sales and marketing efforts:

  • Samantha only focus on making her company name ...

Explanation of Solution

d.

Information system she needs to support sales and marketing efforts:

  • She needs a system to help her track and reply to calls in a sensible way, and she also needs to be responsive to customer calls...

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